Paymobile & XTM Inc. Tapped To Deliver Angry Bird Branded Visa Cards

BY: 

Dave Forde
August 28, 2013

Angry Birds Star WarsMobile financial services company Paymobile has signed a new partnership agreement with Finland-based Rovio Entertainment, the makers of the famous Angry Bird franchise of games and other affiliated products.  As part of the agreement, Rovio will leverage Paymobile‘s mobile wallet solution platform to develop Angry Birds branded Visa cards.  The cards features include text message notification upon purchase, spending visibility online, money management tools and education, adjustable spending caps, smartphone account access and Visa’s zero liability protection.

Toronto-based XTM Inc. has also been selected to assist in the marketing and fulfillment of the cards.  Marilyn Schaffer, President and CEO, XTM Inc. added, “We are getting significant interest in the card from Moms and kids, as, for example, a great way of paying out allowances.”

” Angry Birds is a household brand, with more than 1.7 billion apps downloaded worldwide,” said Jukka Koivu, Head of Global Sales, Rovio Entertainment. “As we extend the Angry Birds brand beyond gaming, we want to ensure we provide our fans with products that have added value and which promote important issues, such as responsible spending. Our strategic partnership with Paymobile to empower our Angry Birds personalized prepaid card ensures flawless technical execution on their world-class platform.”

The personalized prepaid Angry Bird branded Visa card helps control family spending, provides an alternative payment method when traveling and enables safe online purchases.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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