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Merida Lake Appointed General Manager Of Gesca Media Sales Toronto

Merida LakeGesca Media Sales Toronto has just announced that Merida Lake has been appointed General Manager of Gesca Media Sales Toronto, and will start on September 9th.
In the role, Merida will be responsible for all advertising revenues from national media agencies and client-side accounts in English Canada for La Presse+, a digital edition for iPad, and for Gesca’s seven daily newspapers, including La Presse, Canada’s French-language newspaper of record. She will also implement sales strategies, manage and direct sales teams and focus on client development and new products.

Her previous roles include Brand Director – Fresh Juice at Transcontinental Media, Director of Sales at Torstar Digital.  She was also Co-Founder of Great Ideas Media, and prior to that Director of Sales at Weddingchannel.com.

Merida will report directly to Simon Jennings, President of Gesca Media Sales Toronto.