Not only is LG working on the launch of its new LG G2, but the electronics manufacturer has also surveyed Canadians as to their habits with smartphones. The survey reveals that Canadians tend to quite a few things with “one finger” – press snooze, hail a cab, twirl their hair. The survey also reveals that for 55 per cent of Canadians controlling their smartphone with one finger is important. Beginning this fall, LG is making that possible with its latest LG flagship smartphone, the LG G2.
“LG was listening to consumers when they designed the LG G2,” said Geoffrey McMurdo, Vice President, Mobile Communications, LG Electronics Canada. “The unique Rear Key concept came from the realization that the larger phones became, the more difficult it became to access the side keys. Now, with the LG G2, Canadians can more easily control their device including adjusting the volume, take pictures, craft a memo and so much more – all with just one finger.”
LG has turned its marketing machine on as part of pre-launch efforts for the LG G2, the campaign is called LG G2 One Finger Challenge. LG is also offering Canadians a chance to tell LG what they can do with one finger for a chance to win prizes, including the LG G2 before it’s available in stores. As smartphones become increasingly intuitive operating them with one finger has now become quite easy.
With the one finger control offered by the LG G2, many of the embarrassing cell phone mistakes reported by Canadians can now be avoided, including:
- Dropping it in something (food, toilet, lake)
- Accidentally hanging up on someone
- Typos or sending text/messages to the wrong person
- Calling the wrong person
What else do Canadians do with one finger? The survey revealed that upon first waking up, 33 per cent of Canadians use only their index finger to press snooze, another 30 per cent click a remote and 48 per cent of Canadians type on their phones.
Admit it, you’ve dropped a phone or two in a toilet…