Breaking: Ashes To Assets, LookSmart Acquires Syncapse

Let's Make A DealLooks like our tip and post was dead on, and the assets of Toronto-based Syncapse have been acquired by online search advertising network LookSmart Ltd.   The deal is being done through the court appointed Receiver MNP Ltd., who is also based in Toronto, and subject to court approval should go through next month.

“I am excited with the vision that Michael Onghai and the LookSmart team share for the future of internet marketing. This is a tremendous outcome, for Syncapse customers, as they get to work with a top-notch group with a bold vision for the future of marketing technologies, and carrying the Syncapse vision forward,” said Michael Scissions, Syncapse Founder. “I’m proud to see our partnership with over 400 brands in over a hundred countries have the opportunity to live on.”

LookSmart was founded in 1997 and one of the original online advertising companies to hit the market, the combination of a social media marketing agency such as Syncapse should make an interesting match.