Survey Says: Canadians Addicted To Smartphones, 78% Use To Access Social Networks

No big surprise here, but according to a Google survey 56% of adults were using a smartphone, up from 33 per cent in early 2012.  Google conducted an online survey with 1,000 Canadians earlier in the year to draw these conclusions.  Almost 8 out of 10 smartphones said they don’t leave home without their devices, two-thirds of them said they had used their phone every day in the past week.

About 35 per cent said they’d become so dependant on mobile connectivity that they would be willing to give up TV before having to part with their smartphone.

“Mobile has become a core part of how people live their lives today,” said Google Canada’s Head of Mobile Advertising Eric Morris.

“The study shows people are using mobile to change all aspects of their life, whether it’s their job, travel, shopping, the way they communicate with others, and specifically trying to understand the world around them.”

About 78 per cent of the smartphone users said they connected to social media with their device and 52 per cent said they logged on daily.

Other Stats Revealed In Google Smartphone Survey:

  • The average smartphone user had 30 apps installed on their device and had used an average of 12 in the past month. They had paid for an average of eight apps.
  • Just over one in four smartphone users had made an online purchase with their device. Of those users, about half had made a purchase in the past month and the same number said they shopped on their phone at least once a month.
  • About 77 per cent said they had searched for a product or business on their phone, and 27 per cent said they changed their mind about a purchase in a store after completing a mobile search.