Down And Almost Out, Syncapse Restructures & Lays Off Staff

BY: 

Dave Forde
July 29, 2013

Founded in 2007 by Michael Scissons, Toronto-based Syncapse has hit a major wall in what was once a very promising social media marketing company.  A few days ago CBC received and published an article they had obtained from Scissons about a significant number of layoffs made at the company.
The company first received an angel round of funding in May 2010 of $3.3M and then $25M in a Series A back in February 2011, Syncapse also acquired Clickable in June of last year Last Man Standingwhich significantly added to the company’s head count which prior to the layoffs was 110 people.

Is it too little too late for Syncapse to make a come back?  Is Scissons capable of turning around the company he built? Only time will tell on if the window of opportunity is open for Syncapse, especially when you consider that its market competitors have already all been acquired by someone else, Buddy Media (by Salesforce), Vitrue (by Oracle), Involver (by Oracle), Wildfire (by Google)

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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