Leo Burnett Canada Wins Coors Light in Canada Account

BY: 

Dave Forde
July 26, 2013

Molson Coors Canada just announced they have selected Leo Burnett Canada as their agency of record to handle Coors Light.  In June, Molson had announced the re-assignment of the brand managed by BBDO Canada. The decision was made in light of the recent business decision involving BBDO USA and a competitive brand assignment in the US market.

According to a the statement:

Last month, the brewer“We had discussions with a very short list of agencies whom we believe to be among the best in Canada,” confirmed Peter Nowlan, Chief Commercial Officer for Molson Coors Canada. “Leo Burnett will bring a wealth of experience to the table as they take over the reins to move our business forward through creative excellence. I’m excited to work in partnership with such a talented group as we continue to surprise, delight and entertain Canadian drinkers.”

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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