Leo Burnett Canada Wins Coors Light in Canada Account - Profectio
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Leo Burnett Canada Wins Coors Light in Canada Account

Molson Coors Canada just announced they have selected Leo Burnett Canada as their agency of record to handle Coors Light.  In June, Molson had announced the re-assignment of the brand managed by BBDO Canada. The decision was made in light of the recent business decision involving BBDO USA and a competitive brand assignment in the US market.

According to a the statement:

Last month, the brewer“We had discussions with a very short list of agencies whom we believe to be among the best in Canada,” confirmed Peter Nowlan, Chief Commercial Officer for Molson Coors Canada. “Leo Burnett will bring a wealth of experience to the table as they take over the reins to move our business forward through creative excellence. I’m excited to work in partnership with such a talented group as we continue to surprise, delight and entertain Canadian drinkers.”