MoPals Adds Former Aeroplan CMO To Its Board of Directors

Social media platform announced the appointment of Luce Veilleux to its Board of Directors, serving as Chair of the Program Development Committee and Jason Kemp as Vice President of User Experience.

Luce has over 20 years of experience and industry knowledge in credit cards, financial services, loyalty management and database marketing. She previously worked as the Senior Vice President of Retail Products at Scotia Bank, Chief Marketing Officer at Aeroplan and Vice President of Marketing, Retail and Commercial Banking for RBC. Luce brings a great depth of strategic business experience from the loyalty and financial sectors. She also sits on the Boards of Yellow Pepper and Tafemusik and has served on the Advisory Boards of MasterCard Latin America and the Caribbean, Fair Isaac and IBM.

Additionally, Jason Kemp has also been appointed appointed, previously he served as Director of Engagement and Retention at TeamBuy.