Just as we get used to wearing shorts, retailer ALDO is unwrapping their fall/ winter 2013 global marketing campaign, called “GIVE ME ALDO”
The campaign introduces a bold new spin on the ALDO world, courtesy of photo provocateur Terry Richardson and a stunning group of models including Ming Xi, Lily Donaldson, Jourdan Dunn, Anais Pouliot, Jessica Stam, Florian Van Bael and Mathias Lauridsen.
“This season we stripped everything down to the essentials. We wanted the product to speak for itself so we brought it to the forefront of the campaign where it belongs. Pure white backgrounds, all-black-styling, models seemingly floating in space, and beautiful product that stands out loud and proud. There’s an honesty to unapologetic minimalism – it’s fun and confident in its simplicity,” explains Douglas Bensadoun, Creative Director – Vice President, Marketing for ALDO. “The collection is varied and the campaign reflects it. Whether your style is metal, punk or glam, GIVE ME ALDO delivers.“
The launch is supported by an integrated and tactical marketing campaign across a variety of platforms including print, online, out of home and social media.