Paula Gignac Appointed Global Chief Marketing Officer At The Exchange Lab

BY: 

Dave Forde
July 23, 2013

The Exchange Lab has appointed Paula Gignac to its newly created position of Global Chief Marketing Officer, effective immediately and reports to James Aitken, The Exchange Lab’s CEO.

In the role, Paula will be responsible for defining and leading the company’s global marketing objectives and strategy, while working hand in hand with both global and country general managers and marketing teams to localize and implement it. She will also act as a Global evangelist for The Exchange Lab as it launches new facets of its business and expands into new markets.

Previously roles include President of IAB Canada, and VP of Rogers Women’s Group of Websites.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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