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Paula Gignac Appointed Global Chief Marketing Officer At The Exchange Lab

The Exchange Lab has appointed Paula Gignac to its newly created position of Global Chief Marketing Officer, effective immediately and reports to James Aitken, The Exchange Lab’s CEO.

In the role, Paula will be responsible for defining and leading the company’s global marketing objectives and strategy, while working hand in hand with both global and country general managers and marketing teams to localize and implement it. She will also act as a Global evangelist for The Exchange Lab as it launches new facets of its business and expands into new markets.

Previously roles include President of IAB Canada, and VP of Rogers Women’s Group of Websites.