Kobo Appoints Bettam As New Chief Marketing Officer

BY: 

Dave Forde
July 9, 2013

Colin BettamKobo continues to make investments in their global eReading platform, today the company has announced the appointment of Colin Bettam as their new Chief Marketing Officer (CMO).  As part of his role, Colin will be responsible for responsible for building and expanding the Kobo brand internationally through comprehensive strategies across multiple disciplines, including marketing, brand and advertising, marketing communications, public relations, events, sponsorship, and corporate social responsibility.  He will report directly to Mike Serbinis, CEO of Kobo.

Prior to joining Colin was the VP of Marketing at LG Electronics, where he oversaw a multidisciplinary marketing team responsible for four business groups: mobile, home electronics, home appliances, and business solutions. He played a key role in consolidating the brand positioning across all consumer categories under the “Life’s Good” banner, differentiating the company from its competitors. While at LG, he formed strategic partnerships, including a long-term, multi-pronged activation platform with the National Hockey League. Prior to his role at LG, Bettam held senior marketing roles at Coors Brewing Company, where he drove double-digit growth for seven consecutive years, as well as XM Satellite Radio and McCain Foods.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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