Montreal-based Parta Dialogue has completed its acquisition of all of the issued and outstanding shares of Sense Fab, who developed MyTwatch, a private Paris-based e-intelligence and social marketing technology company.
“This acquisition is an important step for us in building out the most robust offering in the market for brands and companies to support their entire social marketing cycle, from the data they want, to the insights they need leading to conversions they crave. MyTwatch’s award winning proprietary listening technology and semantic analysis – currently utilized by numerous clients, round out our strengths in creating, distributing and measuring social media marketing programs. With the capability to execute in 6 languages, their platform will become a key aspect in our effort to attract customers globally,” explained Paul Allard, CEO of Parta.
MyTwatch was founded by two internet and marketing experts, Philippe Gablain and Edith Nuss, capitalizing more than 25 years of e-marketing and internet services experience. The company has developed an innovative social media crawler capable of gathering large volumes of data across anything digital (all social media platform, forums, blogs etc.) and through semantic analysis, can determine important critical outcomes such as topic identification, influence and lead generation.