Microsoft Rolls Out New Ad Campaign On NYTimes.com

BY: 

Dave Forde
June 18, 2013

Microsoft Olive MediaAs the continue to promote Microsoft Office 365, the computer giant has turned to NYTimes.com for their latest campaign that leverages Toronto-based Olive Media’s new ad unit. The unit is dubbed Vortex and gives advertisers an integrated rich media and animation experience, and this is its first arrival in Canada.

The interactive execution turns the NYTimes.com homepage into strips of content that sequentially slide out of the users’ screen upon click of the big box media placement to make way for a branded media player. The media player then offers users a selection of interactive videos showcasing Microsoft Office 365 demonstrations and product features.

Microsoft’s Office 365 campaign is running on NYTimes.com’s homepage starting June 17th 2013.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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