As they prepare for a new promotion with TELUS, Rethink Breast Cancer enlisted the help of Toronto-based scratch to help the charity complete a redesign of their website.

“We were looking for an agency that truly understood the digital space and our needs within it,” says MJ DeCoteau, Executive Director, Rethink Breast Cancer. “scratch came through with ingenious ideas and designs. We were very excited to work with their team.”

scratch wanted to give Rethink’s site more than just a “fresh coat of paint,” so taking a phased approach they first entailed a complete overhaul of the Rethink homepage and a new blog. The new homepage showcased a massive feature banner and a Pinterest style listing of customizable promotions. Upgrading the blog was another key element for the project. This upgrade was achieved by re-organizing the topics, changing from a Google blogger platform, and implemented a user-friendly layout. David Riabov, CEO of scratch says the next phase will be launching in the coming months.