PayPal Says, "23% Of Canadians Want A Digital Wallet"

BY: 

Dave Forde
May 27, 2013

PayPal today revealed the findings of new global study recently that helps to shed some light on consumers interest in digital wallets.  The study found that almost nine in ten (87%) Canadians indicated they wished they did not have to carry a wallet followed by a vast majority (83%) of respondents across five countries (Australia, Canada, Germany, the U.S. and the U.K.) wishing they were wallet-free.

“It’s not about replacing cash or your credit card with a new payment method, it’s about using technology to solve real shopping pain points,” said Darrell MacMullin, Managing Director, PayPal Canada.  “We’ve listened to the pain points of Canadians and are focused on delivering solutions that make every day spend easier – and help Canadian shoppers be more efficient and wallet-free.”

Nearly one in four Canadians (23%) and almost half of Canadians (47.9%) between the ages of 18 and 24 would choose a smartphone over a wallet if they could only bring one item when going out. Those in Ontario (28%) and the Prairies (23%) were most likely to choose their smartphone over their wallet.

PayPal today revealed the findings of new global study recently that helps to shed some light on consumers interest in digital wallets. The study found that almost nine in ten (87%) Canadians indicated they wished they did not have to carry a wallet followed by a vast majority (83%) of respondents across five countries (Australia, Canada, Germany, the U.S. and the U.K.) wishing they were wallet-free.While Canadian consumers are keen to move to a digital payment future, the businesses that serve them may be lagging behind. Three quarters of Canadians (75%) reported they have been unable to pay for something because they didn’t have cash with them. In fact, for more than one third of Canadians (36%) and nearly half (47%) of younger Canadians (between the ages of 18 and 24), this has happened frequently.

Leave Home Without It
The survey, conducted in Australia, Canada, Germany, the U.S. and the UK found striking similarities in consumer frustration across the globe. In each country, strong majorities of consumers reported they wished they could leave their wallet at home. Specific data points include:

  • Canadians are in good company: 87 per cent wish they could leave a wallet at home; Germans, Americans, Australians and Brits agreed overwhelmingly (90%, 86%, 80% and 76% respectively) that they’d like to leave a wallet at home;
  • Canadians are most likely to find themselves unable to make a purchase because they don’t have cash with them (75%); Germans are the least likely (57%);
  • The UK may be leading the charge towards a wallet-less future – 32 per cent reported they would choose a smartphone over a wallet when going out if they could only bring one item.

This Summer’s Least-Wanted Accessory: The Wallet
With summer approaching, Canadians are planning for days at the beach, but the study indicates taking a wallet isn’t in their plans.

  • The beach (70%) topped the survey as the place most Canadians wished they could go without a wallet, followed closely by the gym and while exercising (52%);
  • Canadians were also the most likely to wish they didn’t need their wallet at a bar, while Germans and Americans were most likely to wish they could attend concerts or sporting events wallet-free;
  • Canadians listed the Laundromat, grocery store and restaurants as places they wished they didn’t need to take their wallet with them.

Canucks Stuck with the Bill
The payment frustrations of Canadians aren’t limited to wallets. 54 per cent of Canadians reported that they have been “stiffed” by someone, either intentionally or unintentionally. Victims report this happening most often for a meal (30%) or an alcoholic beverage (21%). Canadian men were most likely to be stuck with the tab at the bar, with nearly one-in-four (24%) saying they’ve been stiffed for alcoholic beverages, as compared to 17% of Canadian women.

Younger Canadians (between the ages of 18 and 24) find they’re stuck footing the bill for their friends, with more than half (57%) left picking up meals, more than one-third (36%) coughing up money for coffee, and more than one-in-four paying for cab rides (31%) and alcoholic beverages (28%).

Both online and through its mobile app, PayPal enables person to person transfers that allow Canadians to request that money immediately, helping to reduce the chance they wouldn’t get paid (and the likelihood to awkwardly hassle a friend for payment).

While each country reported being most often stiffed on a meal, friends purchasing coffee and alcoholic beverages were also likely to not be paid back.

  • Australians are most likely to get stiffed – nearly 6 in 10 (57%) report being stiffed; Brits are least likely to get stiffed – but most likely to be stiffed for a pint;
  • In Germany and Australia, men are significantly more likely than women to report that they’ve been stiffed (German: 57% men vs. 51% women; Australia: 60% men vs. 54% women).

Remember the penny? Well if its demise is any indication then it is only a matter of time before we do in fact more to digital wallets.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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