Aegis Media Canada has just announced that Sasha Grujicic has been appointed as the new Chief Strategy Officer (CSO) of the media organization, effective immediately.
In the role Sasha will be responsible for driving forward innovative business solutions for the range of clients Aegis Media serves. To do so, he will operate the global company’s holistic and integrated strategic offering across the variety of Aegis Media brands, of which Carat, Vizeum, iProspect, Aegis Deep Blue and Isobar.
Sasha joined Aegis Media in 2006 and has been involved in various executive positions in digital, strategy and insight across major global markets including Canada, the United States and England. Among key achievements, Sasha has been closely involved in major account wins including General Motors, Disney, Sears, Sony Playstation and Diageo. He has also played an important role in Aegis Media Canada’s digital shift and full integration within the group’s services across Canada and North America.