AcuityAds Strengthens Real-Time Bidding As It Brings Geotargeted Powered By Digital Element

BY: 

Dave Forde
May 22, 2013

As they continue to beef up their real-time bidding (RTB) offering, Toronto-based AcuityAds has just announced a new technology partnership with Digital Element, a provider of IP Intelligence and geolocation solutions.  AcuityAds Inc. has agreed to use the  NetAcuity Edge solution to help facilitate the delivery of hyperlocal geotargeted advertising campaigns in the United States and Canada.

As a sub-sector of digital marketing, RTB has seen a significant upswing and was predicted to be 13% of all digital spending in 2012 according to eMarketer, and the IAB estimates that 22 percent of all online video advertising and 19 percent of display are now bought through RTB platforms.

“There is no question that programmatic buying is becoming the future of marketing as more and more advertising inventory becomes digital,” said Marco Muzzi, marketing director for AcuityAds. “This is an extremely exciting time for digital advertising. Being able to offer an accurate hypertargeting solution helps us ensure our clients are reaching consumers in the most relevant geographic locations which, in turn, drive performance and results for their campaigns.”

In addition to the Edge technology, AcuityAds is utilizing Digital Element’s ISP and proxies data solutions.

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>