"Stay Pure" With Latest Ad Campaign From Okanagan Spring

BY: 

Dave Forde
May 14, 2013

Okanagan Spring Brewery - Stay PureAs they kick off their latest campaign, Okanagan Spring has launched “Stay Pure,” with the help of Toronto-based creative agency Open.

“Okanagan Spring wanted to carve out and claim an emotional space,” says Christian Mathieu, Partner strategy at Open. “They wanted to forge an emotional connection with their target”.

https://www.youtube.com/watch?v=QRrWh2ANlJE

The new Okanagan Spring Brewery campaign includes TV, digital and OOH.

 

 

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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