As they kick off their latest campaign, Okanagan Spring has launched “Stay Pure,” with the help of Toronto-based creative agency Open.
“Okanagan Spring wanted to carve out and claim an emotional space,” says Christian Mathieu, Partner strategy at Open. “They wanted to forge an emotional connection with their target”.
https://www.youtube.com/watch?v=QRrWh2ANlJE
The new Okanagan Spring Brewery campaign includes TV, digital and OOH.