As the world gets ready to celebrate Mother’s Day, NIVEA Canada is launching their latest campaign called, “Make Care Matter.” As part of the campaign, the cosmetics manufacturer is giving away free NIVEA product samples to 10,000 of its Facebook fans.
“Recognizing that people’s daily routines have become increasingly busy and more hectic, NIVEA wants to help bring care back into people’s lives,” said Larry LaPorta, General Manager, Beiersdorf Canada. “This Mother’s Day initiative is just one of the things we’re doing to encourage Canadians to Make Care Matter this year. “
Canadians can enter the ‘NIVEA Celebrating Mother’s Day’ giveaway through the NIVEA Canada Facebook page for a chance to receive one of 10,000 prize packs containing an 8mL NIVEA Soft sample and a limited edition 10mL tin of the iconic NIVEA Creme.
The promotions runs on Facebook from April 26 until May 12, 2013. Creative for the initiative was developed by Blast Radius. The NIVEA Mother’s Day giveaway is also being promoted through the brand’s regular consumer e-newsletter.