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CBC And Microsoft Shoot For Gold In New Content Partnership

CBC HNIC Xbox - Screenshot 5As the ink dries on their new partnership agreement, CBC and Microsoft Canada have announced the two entities will be working together on a new content partnership.  As part of the new deal, CBC will be extending its video content  onto multiple Microsoft platforms including MSN.ca, Xbox, Windows 8, Windows Phone 8 and more.

With the Stanley Cup Playoffs get closer, CBC’s Hockey Night In Canada and Microsoft have launched an all-new app, available inside Microsoft’s on-line Xbox 360 service, Xbox LIVE, and free to paid, monthly Xbox LIVE Gold users.  Fans will have the ability to access and watch all of CBC’s live game broadcasts, as well as popular video on demand content produced by Hockey Night In CanadaA, including programming like Coach’s Corner with its Co-Hosts Don Cherry and Ron MacLean.

 “CBC is proud to work with Microsoft on these collaborative projects,” said Kirstine Stewart, Executive Vice-President, CBC English Services.  “We are excited about working together to bring innovative experiences to Canadians with our content on these platforms.”

CBC HNIC Xbox - Screenshot 4

“With Xbox LIVE, we aim to provide our members with new, engaging entertainment,” said Glenn Purkis, Category Manager – Xbox LIVE Canada. “This collaboration with CBC gives Xbox LIVE Gold members the chance to experience CBC’s Hockey Night In Canada unlike ever before.”

With the new app, HOCKEY NIGHT IN CANADA enthusiasts will be able to keep up-to-date on upcoming game schedules, review scores and statistics, share videos and see what content their friends and fellow users are watching.  Users will also be able to quickly catch-up on games they’ve missed with nearly instant three-minute game highlights packages, or take in analysis from CBC commentators on all the best saves, amazing goals and hard-hitting action with access to fan-favourite features.

Last week Microsoft announced a major advertising deal with Amway Canada, where the brand shifted their budget to spend 100% on digital versus traditional channels.