Davis + Henderson Corporation (D+H) announced today that Carrie Russell has been appointed the company as its first Chief Marketing Officer, and she will be responsible for marketing, communications and new product commercialization. As CMO, Carrie will be a member of D+H’s executive management team and report directly to D+H CEO Gerrard Schmid.
The newly created position of Chief Marketing Officer, will help D+H maintain a consistency of messaging and branding across its range of service areas and ensure it delivers on its customer experience and growth agendas. The CMO will also develop and lead a centre of excellence dedicated to new product commercialization, assessing opportunities and bringing them to market. Previously Carrie was a Senior Vice President at TD Canada Trust, where she led product areas that included chequing, deposits and payment products.