Today, Walmart Canada and Rogers Media unveiled the a new magazine, Walmart Live Better, a multiplatform lifestyle brand. In this joint effort, the two entities have created a premium content publication that offer readers the latest in food, home, beauty and fashion trends and tips. Available for free at Walmart Canada Supercentres in English Canada, the magazine is also published in digital formats for online, mobile and iPad users.
“With all the products in the magazine available in our Supercentres, Walmart Live Better lets us engage and inspire customers with ideas, tips and tricks that they can truly apply in everyday life. Giving this magazine to our customers for free is another way for Walmart to say ‘thank you’ to the millions of Canadians who shop with us every week,” said Emma Fox, Walmart Canada’s Chief Marketing Officer. “The Walmart Live Better magazine fully delivers on our brand promise of ‘Save Money. Live Better.’ We know that our customers’ needs extend beyond price. They are continuously on the look-out for everyday inspirations to help them and their families live better.”
The first issue of Walmart Live Better has a food section with more than 30 inspiring recipes, a Home and Life section shares tips for reclaiming the outdoors. The Health and Beauty section includes tips for allergy relief, use of supplements, a make-up bag overhaul, and a makeover of Katie Schulz, Walmart’s Mom of the Year.