In this world of “Big Data,” it has become crucial to marketers to help predict and analyze campaign, and of course with the end goal to better target customers. Earlier today, SAS Canada announced that Maritz Loyalty Marketing has further solidified its relationship with SAS with additional investments in SAS analytics. This expansion on their current relationship will allow for laying the foundation for a strategic relationship and future collaboration between the companies.
“Data is the cornerstone of true loyalty and our clients rely on Maritz to derive insights from their customer data to inform targeted marketing initiatives and drive business performance. We pride ourselves in our ability to bring multiple data sources together – using this data to enable targeted and relevant communications to our clients’ customers,” said Bob Macdonald, President and CEO of Maritz Loyalty Marketing.
Maritz’ will leverage the investment in SAS’ product line to strengthen their predictive modeling and analysis capabilities, enabling it to enhance the services it already provides to clients which include data mining, customer profiling, segmentation, marketing optimization, basket analysis for cross-sell offers and data visualization.