The new program involves Facebook’s Parent-Child infrastructure (which allows brands to connect their corporate Facebook pages to all of their local ones) to create a Facebook presence for each of The UPS Store Canada’s more than 360 locations. This will allow The UPS Canada Store to establish a strong corporate Facebook page while also reaching and engaging their local customers through pages dedicated to each store and its community.
“We know that our small business clients are increasingly using social media and mobile to interact with customers and suppliers to transact business,” said David Druker, President of The UPS Store Canada. “Our objective is to assist small businesses by providing helpful tools and information wherever and whenever they need them, using both our national and local Facebook pages.”
In addition to creating a social media presence for each location, The UPS Store is the first to implement Reshift Media’s proprietary Social Brand Amplifier software, which builds on Facebook’s Parent-Child functionality by allowing brands to update and manage all of their local Facebook pages easily and efficiently. The Social Brand Amplifier™ software, which is unique to Reshift Media, enables companies to cascade national content (either across all Facebook pages, or to select geographies/demographics), and to centrally consolidate reporting and notifications while still allowing for local franchisee participation.
Additionally, The UPS Store Canada is also working with Reshift Media to relaunch its website, including all of its local properties (www.theupsstorelocal.ca).