CBC Ups Its Content Game With Branded Entertainment Initiative

BY: 

Dave Forde
April 1, 2013

CBCIf content is king, then CBC wants to be royalty and the national broadcaster announced a new Branded Entertainment Development Initiative that it plans to unveil this week.

“We know there are strong ideas already percolating out in the Canadian independent production communities that would fit well with our existing lifestyle and cooking shows,” said Jennifer Dettman, Head of Factual Entertainment, CBC Television, “We look forward to hearing more from the industry and providing a platform for brands and products to be integrated seamlessly and organically into our programming.”

Based on the earlier details, the new initiative will be part of the CBC’s daytime programming schedule and look to create strategic partnership with outside brands.

 

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>