Canadians love the internet, it has been validated by various data point here, here and here. Of course as a marketer, one of the challenges you face is how to maximize your investment in the digital channel to reach those days consumers. By being the first Canadian DSP to join the Network Advertising Initiative (NAI), Toronto-based eyeReturn is proving they are earning the trust of Canadian consumers, and very serious about ensuring they remain complain with privacy standards today and tomorrow.
eyeReturn shared with us that they have now been able to achieve an 88% reach into the Canadian internet audience will be made public in the comScore interface. These results reinforce the unwavering dominance of the eyeReturn ad ecosystem – through its ad serving and RTB-business (eyeDemand) – reaching more people in Canada than Facebook.com (82.1%); and falling in the top 3, riding just behind Google.
“comScore has been tracking eyeReturn’s reach for some time. We are excited to be releasing this additional insight to the marketplace and continuing to increase the value of our reporting,” said Bryan Segal, VP of comScore Canada.
eyeReturn has several strategic partnerships in place with a number of ad exchanges giving it vast inventory including: AppNexus, Casale, Brightroll, Adap.tv and Google.