Year Of Mobile Consumption Is Here Says comScore’s Lowe-Bernie During #mixxcanada

BY: 

Dave Forde
March 25, 2013

Delivering a keynote at last week’s IAB Canada MIXX Conference in Toronto, Brent Lowe-Bernie, President of comScore Canada shared the latest stats on digital usage across Canada. Not as much growth as some would like, but digital spending continues to be on the rise when compared to last year, and of course we can’t talk about digital without including mobile.

Is This The Year Of Mobile

We have all heard the saying, “this is the year of mobile,” and year after year we get disappointed to the results. However Brent added a twist on the old saying, “This is the year of mobile consumption,” as he pointed out during his talk and backed it up with some interesting stats:

  • 13% of web traffic comes from mobile and tablets
  • watching videos on mobile phones is one of the fastest categories of mobile consumption
  • 43% of tablet users use the device to read magazines
  • 4 out of 10 users are buying goods
  • 50% of tablet users are watching television

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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