HootSuite Appoints Former Yammer Executive As Vice President of Marketing

BY: 

Dave Forde
March 14, 2013

Dee Anna McPhersonHootSuite has put another strategic pieces of the puzzle together and they continue to expand their dominance in the social media realm across the globe.  This week the company has appointed Dee Anna McPherson as Vice President of Marketing. Previously Dee Anna was Vice President of Marketing at Yammer, which was acquired by Microsoft for $1.2 billion in 2012.

Prior to Yammer, McPherson was a partner at Horn Group in San Francisco, where she led the San Francisco office and provided counsel to startup executives. At PeopleSoft, McPherson was the global head of Public Relations, and she was a Senior Vice President at both Edelman and Ogilvy.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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