HootSuite has put another strategic pieces of the puzzle together and they continue to expand their dominance in the social media realm across the globe. This week the company has appointed Dee Anna McPherson as Vice President of Marketing. Previously Dee Anna was Vice President of Marketing at Yammer, which was acquired by Microsoft for $1.2 billion in 2012.
Prior to Yammer, McPherson was a partner at Horn Group in San Francisco, where she led the San Francisco office and provided counsel to startup executives. At PeopleSoft, McPherson was the global head of Public Relations, and she was a Senior Vice President at both Edelman and Ogilvy.