JUICE Mobile Aims To Gives Advertisers More Flavour, Launches Mobile Ad Platform

Juice-MobileToronto-based JUICE Mobile, a mobile marketing and technology firm recently launched its new mobile platform Nectar.

Nectar allows publishers to set their own parameters and have complete visibility within the marketplace, allowing them to dynamically participate.  With mobile being one of the next areas that advertisers are focusing on, the space is quickly becoming crowded with a number of providers.

JUICE is looking to differentiate itself by by removing price from the allocation equation through the use of a proprietary algorithm that awards inventory through a combination of core marketing principles and machine learning – allowing the platform to become smarter through every execution.