Mutual Mobile has created an interesting info graphic which might help provide some question to ask when you are considering the mobile approach for your brand.
These are the seven questions in the infographic:
- How heavily will you rely on 3-D and animation?
- How will users interact with audio and video?
- Which devices are important to you?
- Will you need to update regularly?
- How closely do you want to interact with the device’s OS?
- Do you want your content indexed by search engines?
- Do you need to use hardware features like GPS?