Survey Says: SMBs See 60% Rise In Web Traffic From Mobile Devices

Are you a small business owner?  Do you monitor your web traffic, but specifically have any tools to help you determine where it comes from?  According to OutRank ( a service from Rogers), shared the results of its 2012 customer web-traffic analysis, revealing a marked increase in the percentage of website visits coming from mobile devices.

Survey-SaysIn the first quarter of 2012, 18 per cent of the visits to OutRank customers’ websites came from mobile devices. By Q4 2012, this number had risen to 29 per cent, a 60 per cent increase.

“These statistics are one more proof point that Canadians are increasingly searching for products and services using their smartphones and tablets,” said Milind Mehere, General Manager, OutRank by Rogers. “If a small business does not have a mobile web presence, it will find itself at a great disadvantage when competing for new business opportunities. OutRank supplies all of its customers with mobile-enabled versions of their websites.”

The CRTC Communications Monitoring Report 2012 notes that while overall cell phone penetration has increased slightly from 2007 to 2011, smartphone adoption has grown more than 400 per cent during the same time.

The CRTC report also stated that Internet access is second only to text messaging when it comes to Canadians’ smartphone usage.