OpenText announced this morning the appointment of Kevin Cochrane as the enterprise software’s new Chief Marketing Officer. As part of the role, Kevin will be responsible for strategic planning and implementation of OpenText’s global marketing efforts in the Enterprise Information Management (EIM) market, which is projected to reach $19 billion in the next four years. As a member of OpenText’s Executive Leadership Team, Kevin will report directly to OpenText President and CEO, Mark J. Barrenechea.
Prior to the move, Kevin was with Adobe since 2010 as Vice President, Product Marketing for Adobe’s Digital Marketing Business Unit, he was responsible for worldwide product marketing and management for Adobe Web Experience Management. He also oversaw the integration of the Day Software acquisition with other Adobe product lines and its evolution into the Digital Marketing Business Unit.
Prior to his work at Adobe, Cochrane was Chief Marketing Officer at Day Software, Inc., where he led marketing initiatives and partnered with the CEO and CFO to restructure business operations, including the build-out of a new global sales and services organization to drive a re-launch of Day to the global marketplace.