Bye Bye Advertising.com, Hello AOL Network, Rebrands With Stronger Focus

BY: 

Dave Forde
February 5, 2013

AOL NetworksOver the last week we’ve been hearing some rumours about changing happening at AOL both here in Canada and that “mother ship” in New York, and we’re talking beyond the rumors that AOL is close to acquiring consumer gadget review site gdgt.  This morning AOL has announced it has rebranded its Advertising.com Group has officially been renamed AOL Networks.

“AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of platforms, formats, and technologies,” said Ned Brody, CEO of AOL Networks. “We have heard from many clients that there is an increasing number of systems and partners they need to do business with to accomplish their online marketing objectives. The group’s mission has always been to simplify digital advertising at scale.”

AOL Network will include:

  • Advertising.com – cross-screen premium network, programmatic buying, proprietary DSP and network-exclusive access point to AOL inventory
  • AOL On Network – premium video network
  • Goviral –  branded content distributor across premium publisher network
  • ADTECH – cross screen global ad management and serving platform
  • Pictela – award winning content-based advertising and premium ad formats platform

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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