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Budweiser Celebrates The Return Of Hockey At the Super Bowl

Budweiser Red LightsIts iconic, its Canadian and its back.  Hockey has made its way back into the hearts and minds of Canadians, as the strike finally comes to an end.  Budweiser has launched they latest campaign to support the launch of the “Budweiser Red Lights,” the authentic-looking portable goal lights imbedded with technology that will sound off whenever a fan’s favourite city scores a goal, and now available for sale at for $149.

“Budweiser is all about celebration and great times. As a brand that loves hockey, we wanted to elevate those key moments during the game when celebration is at its peak – the moment a goal is scored,” said Kyle Norrington, Brand Director, Budweiser. “While fans are at home enjoying the game with a cold Budweiser, we want to offer them a piece  of the action and amp up goal celebrations. Budweiser developed the red lights specifically for Canadians to make hockey more fun and exciting for fans at home.”

With a WIFI connection and the Budweiser Red Lights App – available for iPhone and Android users – the installation process is easy. Fans just need to select their city (or two or three!) and LABATT BREWERIES OF CANADA - Budweiser injects more celebrationfollow the simple instructions on the app. Hockey-obsessed Canadians can rest assured they’ll know when their city has scored – the Budweiser Red Light’s horn sounds and the red light flashes. Budweiser Red Lights also give fans a ‘five-minute to game time’ warning message.

The Budweiser Red Light campaign launched yesterday as part of  Super Bowl Sunday with a 60-second television spot. Following this, fans could follow the story of Ron Kovacs – a new Budweiser character and the face of Budweiser Red Lights. Kovacs – a huge hockey fan – will install Budweiser Red Lights in the homes, offices, garages and dens of hockey fans throughout the season.

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