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Pre-Blackberry 10 Launch – RIM Rebrands App Store To BlackBerry World As, It Adds Music, Videos

Blackberry WorldRIM continues to do some housecleaning, yesterday the company announced that it is dropping the word “app” from its Blackberry App World and will now be called Blackberry World.  Also in a move that we’ve seen from Google, RIM is also adding its multimedia content including music and videos.