Second Cup Brings Back The Love With Latte Tuesdays

BY: 

Dave Forde
January 18, 2013

Second Cup - Latte TuesdaysSecond Cup has announced the return of Latte Tuesdays and launched a new campaign to promote the special which includes a :30 radio spot.  The radio spot has already hit the air waves and run until late February along with an integrated campaign created by One Advertising includes in-store point of sale materials and window posters, online/mobile, and 10- second closed captioning TV spots.

Second Cup Radio.Auction $2.95 – ON_QC – 30 English.SCLT-021-12R30E

“Our Latte Tuesdays continue to increase in popularity and our guests look forward to them. We wanted to bring them back in January as something familiar and comforting after the hustle and bustle of the holiday season,” says Cathy Whelan Molloy, CMO at Second Cup.

Creative: One Advertising

Media Buying: Bang!Media

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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