Mercedes-Benz Canada has announced today that effective March 1st, 2013, Gavin Allen will take over the responsibility of Vice President, Marketing from Marc Boderke who has been promoted to Vice President, Sales and Marketing of Mercedes-Benz Japan.
Gavin is currently General Manager Marketing Communications at Mercedes-Benz Australia Pacific. He brings more than 12 years of experience in brand strategy, channel marketing and customer relationship management to his new role at the Mercedes-Benz Canada headquarters in Toronto.