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Reaching Audiences Through Branded Digital Networks #FFWDadweek

By Dave Forde / January 31, 2013

Historically, the large networks owned 100% of viewership. The advent of cable changed the distribution model, opening up the market for new channels. These channels were narrow in their content focus, targeting viewers based on personal interests. For example, ESPN enabled fans to access sports c

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Seven Principles For Managing Change #FFWDadweek

By Lisa Gervais / January 30, 2013

FFWD Advertising and Marketing Week 2013 kicked-off with a breakfast presentation by keynote speaker François Olivier, President and CEO, TC Transcontinental, and Interim President, TC Media. Olivier began by providing an overview of the business and highlighted key milestones in the company’s history. He described how the business has grown from producing glossy colour flyers to an expansive print, media and web offering.

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Paula Presley Joins Pelmorex Media As SVP Global Ad Sales

By Dave Forde / January 29, 2013

Paula Presley has been appointed Senior Vice President of Global Ad Sales at Pelmorex Media, where she will be responsible for all sales across the media property. Prior to joining, Paula was Executive Director Sales, Canada at Yahoo, between January 2010 and January 2013.

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App That: Expedia.ca Updates Mobile App

By Dave Forde / January 29, 2013

Just in time for your winter get away, Expedia.ca has updated their mobile app to offer Canadians the ability to research and book flights on more than 130 airlines. The app is available on Android and iOS devices.

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Introducing On The Move "Live" – February 26, Tickets Now On Sale

By Dave Forde / January 29, 2013

We’re ready to share with you the exciting news about our newest event that we’re calling On The Move “Live.” Each month will will invite 2 guests that we’ve written about in our On The Move column from our two publications Profectio and PR In Canada for an interactive discuss focused on trends and the future of advertising, communications and marketing world.

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Could Twitter's Vine Be The Keek Killer?

By Dave Forde / January 29, 2013

Last week Twitter announced its newest product Vine which is “a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity.