Amaya Gaming Signs Distribution Deal With SHFL entertainment

BY: 

Dave Forde
December 17, 2012

As they continue to expand their global footprint for their casino games, Amaya Gaming Group announced a new partnership this morning with SHFL entertainment.  SHFL has been selected as the exclusive distributor of Amaya’s Gaming Platform (“AGP”) and the Ongame Poker Platform (“Ongame Poker”) in the United States for a 10 year term commencing on the execution of the definitive agreement.

As part of the SHFL making up to a $10 million payment to Amaya for the exclusive rights granted. SHFL and Amaya will share all revenue equally and also split all direct U.S. operational expenses, such as hosting, hardware and licensing costs. Upon the execution of the definitive agreement, SHFL will pay Amaya $2 million and have the immediate ability to offer its business-to-business customers the AGP casino content and Ongame Poker solution for free-to-play social casino, which is one of the fastest growing segments of online entertainment in North America.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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