Amaya Gaming Signs Distribution Deal With SHFL entertainment

As they continue to expand their global footprint for their casino games, Amaya Gaming Group announced a new partnership this morning with SHFL entertainment.  SHFL has been selected as the exclusive distributor of Amaya’s Gaming Platform (“AGP”) and the Ongame Poker Platform (“Ongame Poker”) in the United States for a 10 year term commencing on the execution of the definitive agreement.

As part of the SHFL making up to a $10 million payment to Amaya for the exclusive rights granted. SHFL and Amaya will share all revenue equally and also split all direct U.S. operational expenses, such as hosting, hardware and licensing costs. Upon the execution of the definitive agreement, SHFL will pay Amaya $2 million and have the immediate ability to offer its business-to-business customers the AGP casino content and Ongame Poker solution for free-to-play social casino, which is one of the fastest growing segments of online entertainment in North America.