North Plains Acquires VYRE, Ramps Up Marketing Lifecycle Platform

BY: 

Dave Forde
December 12, 2012

Toronto-based North Plains, a company that helps leverage organization’s visual media assets announced it has acquired VYRE, a UK-based leading provider of marketing resource management (MRM) and brand asset management (BAM) software.  North Plains is looking for the acquisition to help their customer based optimize the entire creative marketing lifecycle to more effectively create, manage and share rich media, improving marketing agility and profitability.

VYRE’s solutions include On Brand, a software-as-a-service (SaaS) solution that provides management of brand guidelines, brand assets and creative workflows, and Unify, a dynamic web-based marketing application platform.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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