Sid Lee Wins Absolut Vodka Account Globally

BY: 

Dave Forde
December 7, 2012

Sid Lee got their Christmas present early this year, they have been named agency of record for Absolut Vodka, and will be responsible for the vodka brand globally.

The Sid Lee team will work mostly with Absolut’s team at their head office in Amsterdam office, but the New York team, Absolut has offices in both cities.

Earlier in the year Sid Lee had a set back as they lost the Dell account only 15 months after winning the business.  However they did score a win as Cirque du Soleil made a minority investment in the advertising agency earlier this year which is to help them expand globally.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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