HMV Canada Rolls Out Streaming Music Service

BY: 

Dave Forde
December 5, 2012

Retailer HMV Canada unveiled a new service today called The Vault, which is a subscription-based streaming digital music service. The service will charge a monthly fee of either $4.99 to listen on a computer or $9.99 to put it on mobile devices.  HMV says customers will have access to a library of over 3 million tracks, and they also have plans to add movies in the future.

“We absolutely believe we should provide people with music in any way they choose to experience it, whether that’s (to) download, stream it…or come into stores and buy it physically,” HMV Canada President Nick Williams said.

“It’s a complimentary service to what we already do. It’s not about buying tracks or albums one at a time although that service is there. It’s about allowing people to have access to all of these catalogues and albums and archives of music.”

Last year, HMV Canada was sold by its U.K. parent last year and currently operates 113 retail locations in Canada, down from 125 five years ago.  Sounds like HMV Canada maybe hedging its bets in a digital future.

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>