ExactTarget Selects Ariad As Preferred Agency Partner In Canada

Email is NOT dead – just ask Toronto-based Ariad Communications who has recently been selected as first preferred agency partner in Canada for ExactTarget, a global provider of email marketing and interactive marketing software.

The partnership combines Ariad’s expertise in strategy, content, creative, front-end technology and account management with ExactTarget’s best-in-class capabilities in email, social, mobile, SMS and analytics. The result will be a seamless end-to-end client experience with both ExactTarget and Ariad working together with their clients to develop outstanding marketing solutions across digital channels.

Jason De Boer, Canadian Regional Sales Director, ExactTarget comments: “Ariad are experts in bringing together strategy, creative and technology to develop content that helps their clients build relationships with their target audience. This is the cornerstone of customer engagement. Thanks to this partnership, we can now work with Ariad to bring an enhanced offering to our clients that have been looking to combine front-end strategy and creative with the ability to plan, automate and deliver optimized digital solutions.”