Canadian Club Says Join The Club And Get Some Whisky Whisdom

BY: 

Dave Forde
November 20, 2012

As part of their latest marketing campaign targeted at males, Canadian Club Whisky kicked off “Join The Club” today nationally in Canada and features video segments available on specialty TV, on Facebook and in digital media that star the “Canadian Club Chairman” and offer humourous Whisky Whisdoms to help guys to ease their way into the whisky world.

Throughout the campaign, the brand’s newest voice, the “Canadian Club Chairman,” imparts a barrel-house full of Whisky Whisdoms that act as blunt, unapologetic and undeniable truths, such as:

  • Never send beer to do a whisky’s job.
  • Everything in moderation. Except bacon.
  • Drafts are best suited for fantasy football. Order a Canadian Club Whisky.

Facebook fans are encouraged to submit their own Whisky Whisdoms by joining The CC Club at www.facebook.com/canadianclubcanada and gaining exclusive content, local event invites and, of course, wisdom.

Join your peers!

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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