Self Serve DSP SiteScout Adds Mobile Ad Serving Capabilities

Self-serve demand-side platform (DSP) SiteScout, announced it has added significant mobile inventory and a number of new features to its ad-buying solution.  Through integrations with MoPub, Nexage, Smaato and TapIt, SiteScout will provide its customers with more than 30 billion mobile impressions per month, making it the world’s largest self-serve mobile DSP.

“SiteScout continues to raise the bar, and it has never been more evident than with our recent expansion into mobile,” said Paul Mokbel, Founder and CEO of SiteScout. “We’re enabling advertisers to not only reach targeted audiences at home on their laptops and desktops, but also on the devices they take with them everywhere, like cell phones, tablets and e-readers.”

SiteScout now offers advertisers tools to bring their online ad campaigns to mobile, targeting specific devices to buy mobile ads with ease. The company conducted a soft-launch several weeks ago, alerting its customers of the new mobile offerings on the company’s blog.